TASK: To research, write and present a treatment pitch for your music video
What is a treatment?
* A treatment is a short outline of a media production designed to give a client or production team an overview of what the production might include based on a brief.
* Treatments are written descriptions, but can also include sketches, mock-ups, images and other draft items designed to demonstrate the intention of a production.
* A treatment is often used to “sell” an idea to a client. There is no hard and fast way to produce a treatment, although it is an integral aspect of the preproduction process.
You will be presenting (ie filming!) your TREATMENT PITCH on: Friday 23rd September
You will present your treatment to the class, who will provide AUDIENCE FEEDBACK for your proposal. This will be a PROFESSIONAL PITCH for your music video concept. You will be filmed, so please dress appropriately.
Your treatment needs to INCLUDE
• Background on song
• What is the basic narrative or concept of your video? Are you creating a performance, narrative or concept and why? Link this to your lyrics
• What ‘feel’ do you want to provide for your audience?
• How will you achieve this?
• What are the codes and conventions of your genre?
• In what ways are you conforming to or subverting them?
• What themes do you have running through your video?
• How will you use costume and make up to convey your messages?
• Where is your location and why?
• Have you obtained the band’s permission?
• You might like to use this opportunity to gain audience feedback…
