**Friday 14th October**
TASK: write a treatment for your music video ideas to 'pitch' to the class
Your treatment needs to INCLUDE
- Band brand: how are you 'marketing' your artist(s)?
- Are you producing a performance, narrative or conceptual video and why? Link this to your lyrics
- What genre is your video in? Include a mood board of images connected with your genre
- Who is your audience? How will you appeal to them?
- What are the codes and conventions of your genre?
- Are you conforming or subverting music video you've seen?
- How will you use costume and make up to convey your messages?
- Where is your location and why?
- Have you obtained the band’s permission?
- What are you going to do to make your video stand out? Which editing ideas have you got? Are you using motifs / themes / enigma codes
- You might like to use this opportunity to gain audience feedback…
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