Music Pitch

Music Video Pitch Date:

**Friday 14th October**

TASK: write a treatment for your music video ideas to 'pitch' to the class

Your treatment needs to INCLUDE
 

• Band brand: how are you 'marketing' your artist(s)?
• Are you producing a performance, narrative or conceptual video and why? Link this to your lyrics
• What genre is your video in? Include a mood board of images connected with your genre
• Who is your audience? How will you appeal to them?
• What are the codes and conventions of your genre?
• Are you conforming or subverting music video you've seen?
• How will you use costume and make up to convey your messages?
• Where is your location and why?
• Have you obtained the band’s permission?
• What are you going to do to make your video stand out? Which editing ideas have you got? Are you using motifs / themes / enigma codes
• You might like to use this opportunity to gain audience feedback…

Gaze Theory

THIS WEEK'S TASKS
* Research the concept of Voyeurism in music videos
* What is 'Gaze Theory'? Mske notes on Laura Mulvey's findings (1975)
* Write up definitions of intra-diegetic gaze; extra-diegetic gaze; intra-intra diegetic gaze 
* Upload images examples of the above 'gazes'
* Upload examples of music videos to which you could apply 'gaze theory' and how this represents gender
* Have a group meeting to discuss how you will incorporate an element of voyeurism into your music promo and how you will represent gender in your video

Treatment Pitch

TASK: To research, write and present a treatment pitch for your music video

What is a treatment?

* A treatment is a short outline of a media production designed to give a client or production team an overview of what the production might include based on a brief.

* Treatments are written descriptions, but can also include sketches, mock-ups, images and other draft items designed to demonstrate the intention of a production.

* A treatment is often used to “sell” an idea to a client. There is no hard and fast way to produce a treatment, although it is an integral aspect of the preproduction process.

You will be presenting (ie filming!) your TREATMENT PITCH on: Friday  23^rd September

You will present your treatment to the class, who will provide AUDIENCE FEEDBACK for your proposal. This will be a PROFESSIONAL PITCH for your music video concept. You will be filmed, so please dress appropriately.

Your treatment needs to INCLUDE

•      Background on song

•      What is the basic narrative or concept of your video? Are you creating a performance, narrative or concept and why? Link this to your lyrics

•      What ‘feel’ do you want to provide for your audience?

•      How will you achieve this?

•      What are the codes and conventions of your genre?

•      In what ways are you conforming to or subverting them?

•      What themes do you have running through your video?

•      How will you use costume and make up to convey your messages?

•      Where is your location and why?

•      Have you obtained the band’s permission?

•      You might like to use this opportunity to gain audience feedback…

Song Choices

WELCOME BACK! Huge congratulations for your outstanding AS results. I'm so proud of all of you. Now the REAL hard work must begin though! Starting with FIVE TASKS to cover this week

TASK ONE

ü  Explain why you have chosen your song (what decisions have made and why?)

NB You must also write about songs you have discarded and why you thought they were unsuitable

TASK TWO

ü  Upload your song’s lyrics

NB add if you have any particular ideas for storyboarding particular words

TASK THREE

ü  Upload onto your blog THREE different ideas for songs/artists

Blog ‘Good Points’ and ‘Bad Points’ about each choice

TASK FOUR

ü  Contact the music producers for your song: write an email asking permission to use their song

TASK FIVE

ü  Have a group meeting to discuss your ideas and add minutes to your blog’s production journal

DON'T FORGET YOUR EARPHONES FOR FRIDAY'S LESSON!!


Link to exemplar blog: The Vixens