Joely's Group's Green Screen Secondary Sources Question

Unfortunately, as expected the OCR exam board states that candidates are not permitted to use secondary sources. IE you can't include footage or images found on google / Youtube etc. in your media products).Your green screen T-shirt is a great idea though, so go through with it just ensure you shoot your own footage.

NB Make sure you've all posted your email request asking permission to use your artist's music track - see OCR spec statement below

Exam Prep Audience Theory

Date for your diary…

FRIDAY 9TH DECEMBER

Final Cut Express Training p5-8

Jot down questions you want to ask

Tasks this Week

Start your own Theory Glossary. Add Hall's Theory (below)

 Audience Positioning (Stuart Hall)

1.Create an ‘Audience Theory’ label on your blog

2.Upload notes on Hall’s theory

3.Write a questionnaire for audience feedback on your storyboard (see below for info)

 

 

Level 4 – Grade A – A*:

•       Carry out the survey asking at least 15 people the questions you have prepared.

•       Initially record the results of the questionnaire in a ‘tally’.

•       Use creative methods of obtaining information: MySpace / YouTube / Twitter / Comments on Blog / filming respondents etc…

•       Transform your results into an appropriate chart / graph.

•       Discuss results from your target audience on your blog : ideas they’ve put forward / comments on whether your storyboard fits with your genre / ideas for camera angles etc.

•       Each member of the group uploads their own results

Stuart Hall developed the concept of audience positioning as a result of examining news reports on industrial strikes. 

He claimed that media representations established a framework for possible responses – this is like setting an agenda for issues to be raised with audiences.

The responses to an audience watching a media text would be likely to fall into

three main categories:

 Dominant readings mean:

Audiences respond to the way narrative is constructed and adopt the points of view implied

Oppositional readings mean:

Audiences reject the way the narrative is constructed, question and challenge the points of view

implied

Negotiated readings mean:

Audiences partially accept the way the narrative is constructed but can see both points of view:

the dominant and oppositional readings

Aberrant readings

is an additional interpretation: where the text is read in a deviant and largely unanticipated

manner, the preferred reading not being recognised at all

Welcome Back to Autumn Term Two!

Tasks this week

1. Finish your half term homework location research tasks and upload onto blog

--> see below for details

DEADLINE: Friday 3rd Nov

2. Finish your storyboards ready for audience feedback

DEADLINE: Monday 7th Nov

You need to meet up OUTSIDE LESSONS. Do NOT rely just on lesson time to do work: there is not

enough time!! 

Maximise the season: take advantage of Hallow'een and bonfire night for interesting shots you could use in your video. Have a good week, see you on Friday...

Location Location Location

HALF TERM HOMEWORK I

Take digital images of all your chosen locations

à use a combination of images from primary sources (your own pics) and secondary sources (other people’s images from online, magazines etc.)

2. Upload images to your blog and annotate them.

Comment on Health and Safety and organisational issues

o   weather restrictions

o   clothing / footwear

o   any hazards (cables etc..)

o   possibility of interfering with general public

o   ease of using props etc.. on location

Annotate your images, commenting on

Ø Suitability for your song

Ø The lighting (will you need to alter it, if so how?)

Ø How easy is it for everyone to access?

Ø What props will you need once out there?

Ø Who will you need to contact regarding the use of the location?

Ø What is your ‘back-up’ location if these are not in use.

                                                                        

Also take pictures of you at your locations: this acts as a personal touch to your blog, as well as ‘proof’ to examiner you were actually there!

HALF TERM HOMEWORK II:

Update your Blogs

By this stage of the course your blogs should have evidence of:

• Lip synching and filming practice
• Research into similar artists in your chosen genre
• Email to the record company requesting permission to use band's song --> you need this to cover copyright infringements
• Genre research: what is genre? What genre does your chosen song fall into? What are the conventions of a music video in your genre? Comment on mise-en-scene; narrative/performance/concept style of filming; iconography and symbolism often used; style of camera angles/movement etc.
• Gaze theory and examples of videos using gaze theory
• Freud’s theory of voyeurism and how you will use it
• Band brand: your band’s name, style, fashion, make up etc.
• Uploaded video of your treatment pitch
• Andrew Goodwin: conventions of a music video
• Initial ideas for your storyboard à take pictures of spidergrams or prezzies you’ve made
• Notes on Group Meetings you’ve had – take pictures of your and you group sitting at iMACs / holding tripods / take photos of r group 'on location' etc.

If in doubt, look at an example of A* grade student last year:

http://mollywingecsa2media.blogspot.com

This week's homework...

Groups who've not yet handed in your Flip, please ensure you bring it in this Friday:

Beste's Group
Lucy's Group


THIS WEEK'S HOMEWORK

1. Upload your pitch onto your blog - the cameras and firewire are in O8 - and comment on your presentation.

2. Continue working on your storyboards - these are due in Friday 4th November - as soon as your storyboard's been seen and approved you will be issued with your camera to get filming.

RichMix Trip Reminder

REMINDER!!!!!!!!!

Please bring in your PERMISSION SLIP and £8 for the A2 media studies TRIP before FRIDAY 6th OCTOBER.

Speak to me if you have any concerns.
Thanks!

Band Brand

This week's task is to CREATE your own BAND BRAND

à upload IMAGES of celebs / dresses / make up and styles / Youtube clips and upload onto your blog
à How are you marketing your artist?
à What is the demongraphics of your audience? How will you appeal to them?
à mindmap ideas for your BAND NAME - research into other band names in your genre
à What is the THEME and STYLE of your video?
à Create a WORDLE of your branding ideas

DON'T FORGET to CONTINUE PREPARING for your

TREATMENT PITCH on
FRIDAY 14TH OCTOBER

Music Pitch

Music Video Pitch Date:

**Friday 14th October**

TASK: write a treatment for your music video ideas to 'pitch' to the class

Your treatment needs to INCLUDE
 

• Band brand: how are you 'marketing' your artist(s)?
• Are you producing a performance, narrative or conceptual video and why? Link this to your lyrics
• What genre is your video in? Include a mood board of images connected with your genre
• Who is your audience? How will you appeal to them?
• What are the codes and conventions of your genre?
• Are you conforming or subverting music video you've seen?
• How will you use costume and make up to convey your messages?
• Where is your location and why?
• Have you obtained the band’s permission?
• What are you going to do to make your video stand out? Which editing ideas have you got? Are you using motifs / themes / enigma codes
• You might like to use this opportunity to gain audience feedback…

Gaze Theory

THIS WEEK'S TASKS
* Research the concept of Voyeurism in music videos
* What is 'Gaze Theory'? Mske notes on Laura Mulvey's findings (1975)
* Write up definitions of intra-diegetic gaze; extra-diegetic gaze; intra-intra diegetic gaze 
* Upload images examples of the above 'gazes'
* Upload examples of music videos to which you could apply 'gaze theory' and how this represents gender
* Have a group meeting to discuss how you will incorporate an element of voyeurism into your music promo and how you will represent gender in your video

Treatment Pitch

TASK: To research, write and present a treatment pitch for your music video

What is a treatment?

* A treatment is a short outline of a media production designed to give a client or production team an overview of what the production might include based on a brief.

* Treatments are written descriptions, but can also include sketches, mock-ups, images and other draft items designed to demonstrate the intention of a production.

* A treatment is often used to “sell” an idea to a client. There is no hard and fast way to produce a treatment, although it is an integral aspect of the preproduction process.

You will be presenting (ie filming!) your TREATMENT PITCH on: Friday  23^rd September

You will present your treatment to the class, who will provide AUDIENCE FEEDBACK for your proposal. This will be a PROFESSIONAL PITCH for your music video concept. You will be filmed, so please dress appropriately.

Your treatment needs to INCLUDE

•      Background on song

•      What is the basic narrative or concept of your video? Are you creating a performance, narrative or concept and why? Link this to your lyrics

•      What ‘feel’ do you want to provide for your audience?

•      How will you achieve this?

•      What are the codes and conventions of your genre?

•      In what ways are you conforming to or subverting them?

•      What themes do you have running through your video?

•      How will you use costume and make up to convey your messages?

•      Where is your location and why?

•      Have you obtained the band’s permission?

•      You might like to use this opportunity to gain audience feedback…

Song Choices

WELCOME BACK! Huge congratulations for your outstanding AS results. I'm so proud of all of you. Now the REAL hard work must begin though! Starting with FIVE TASKS to cover this week

TASK ONE

ü  Explain why you have chosen your song (what decisions have made and why?)

NB You must also write about songs you have discarded and why you thought they were unsuitable

TASK TWO

ü  Upload your song’s lyrics

NB add if you have any particular ideas for storyboarding particular words

TASK THREE

ü  Upload onto your blog THREE different ideas for songs/artists

Blog ‘Good Points’ and ‘Bad Points’ about each choice

TASK FOUR

ü  Contact the music producers for your song: write an email asking permission to use their song

TASK FIVE

ü  Have a group meeting to discuss your ideas and add minutes to your blog’s production journal

DON'T FORGET YOUR EARPHONES FOR FRIDAY'S LESSON!!


Link to exemplar blog: The Vixens

Tops and Bottoms

Hi all

As you've now had quite a bit of time to start blogging your research and planning I thought it appropriate to look at our current 'TOPs and BOTTOMs' - ie those of you who are already steaming ahead with blogs that will award you a good A2 grade and those of you who're doing not.quite.so.well...

'Top of the class' so far we have: Alice, Joely and Andrea. Well done girls! Your blogs are dynamic and interesting, with a good combination of AS evaluation, current music videos, lyrics and inspirations

'Bottom of the class' so far, we have Lucy, Mollie and Millie who have NOTHING UP ON THEIR BLOG YET!! Hugely disappointing girls. Come on!

Those in the middle need more research blogged: your AS evaluation / storyboard / lyrics / ideas and inspirations for your 'rollover practice video' and for your chosen video for September

NB to all: if you upload a music video ensure you add a comment to make this research count towards your final grade. Comments could be on

a)      What you like about the video

b)      How you might incorporate ideas into your own production

See you on Friday...