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Tuesday, 22 November 2011

Joely's Group's Green Screen Secondary Sources Question

Unfortunately, as expected the OCR exam board states that candidates are not permitted to use secondary sources. IE you can't include footage or images found on google / Youtube etc. in your media products).Your green screen T-shirt is a great idea though, so go through with it just ensure you shoot your own footage.

NB Make sure you've all posted your email request asking permission to use your artist's music track - see OCR spec statement below

Friday, 11 November 2011

Exam Prep Audience Theory

Date for your diary…
FRIDAY 9TH DECEMBER
Final Cut Express Training p5-8
Jot down questions you want to ask

Tasks this Week
Start your own Theory Glossary. Add Hall's Theory (below)
 Audience Positioning (Stuart Hall)
1.Create an ‘Audience Theory’ label on your blog
2.Upload notes on Hall’s theory
3.Write a questionnaire for audience feedback on your storyboard (see below for info)
 
 
Level 4 – Grade A – A*:
•       Carry out the survey asking at least 15 people the questions you have prepared.
•       Initially record the results of the questionnaire in a ‘tally’.
•       Use creative methods of obtaining information: MySpace / YouTube / Twitter / Comments on Blog / filming respondents etc…
•       Transform your results into an appropriate chart / graph.
•       Discuss results from your target audience on your blog : ideas they’ve put forward / comments on whether your storyboard fits with your genre / ideas for camera angles etc.
•       Each member of the group uploads their own results

Stuart Hall developed the concept of audience positioning as a result of examining news reports on industrial strikes. 
He claimed that media representations established a framework for possible responses – this is like setting an agenda for issues to be raised with audiences.
The responses to an audience watching a media text would be likely to fall into
three main categories:
 Dominant readings mean:

Audiences respond to the way narrative is constructed and adopt the points of view implied
Oppositional readings mean:
Audiences reject the way the narrative is constructed, question and challenge the points of view
implied
Negotiated readings mean:
Audiences partially accept the way the narrative is constructed but can see both points of view:
the dominant and oppositional readings
Aberrant readings
is an additional interpretation: where the text is read in a deviant and largely unanticipated
manner, the preferred reading not being recognised at all

Monday, 31 October 2011

Welcome Back to Autumn Term Two!


Tasks this week

1. Finish your half term homework location research tasks and upload onto blog
--> see below for details
DEADLINE: Friday 3rd Nov

2. Finish your storyboards ready for audience feedback
DEADLINE: Monday 7th Nov

You need to meet up OUTSIDE LESSONS. Do NOT rely just on lesson time to do work: there is not
enough time!! 

Maximise the season: take advantage of Hallow'een and bonfire night for interesting shots you could use in your video. Have a good week, see you on Friday...

Friday, 21 October 2011

Location Location Location

HALF TERM HOMEWORK I


Take digital images of all your chosen locations
à use a combination of images from primary sources (your own pics) and secondary sources (other people’s images from online, magazines etc.)
2. Upload images to your blog and annotate them.
Comment on Health and Safety and organisational issues
o   weather restrictions
o   clothing / footwear
o   any hazards (cables etc..)
o   possibility of interfering with general public
o   ease of using props etc.. on location

Annotate your images, commenting on

Ø Suitability for your song
Ø The lighting (will you need to alter it, if so how?)
Ø How easy is it for everyone to access?
Ø What props will you need once out there?
Ø Who will you need to contact regarding the use of the location?
Ø What is your ‘back-up’ location if these are not in use.
                                                                        
Also take pictures of you at your locations: this acts as a personal touch to your blog, as well as ‘proof’ to examiner you were actually there!

HALF TERM HOMEWORK II:
Update your Blogs

By this stage of the course your blogs should have evidence of:

  • Lip synching and filming practice
  • Research into similar artists in your chosen genre
  • Email to the record company requesting permission to use band's song --> you need this to cover copyright infringements
  • Genre research: what is genre? What genre does your chosen song fall into? What are the conventions of a music video in your genre? Comment on mise-en-scene; narrative/performance/concept style of filming; iconography and symbolism often used; style of camera angles/movement etc.
  • Gaze theory and examples of videos using gaze theory
  • Freud’s theory of voyeurism and how you will use it
  • Band brand: your band’s name, style, fashion, make up etc.
  • Uploaded video of your treatment pitch
  • Andrew Goodwin: conventions of a music video
  • Initial ideas for your storyboard à take pictures of spidergrams or prezzies you’ve made
  • Notes on Group Meetings you’ve had – take pictures of your and you group sitting at iMACs / holding tripods / take photos of r group 'on location' etc.

If in doubt, look at an example of A* grade student last year:


Monday, 17 October 2011

This week's homework...

Groups who've not yet handed in your Flip, please ensure you bring it in this Friday:

Beste's Group
Lucy's Group


THIS WEEK'S HOMEWORK

1. Upload your pitch onto your blog - the cameras and firewire are in O8 - and comment on your presentation.

2. Continue working on your storyboards - these are due in Friday 4th November - as soon as your storyboard's been seen and approved you will be issued with your camera to get filming.

Thursday, 6 October 2011

RichMix Trip Reminder

REMINDER!!!!!!!!!

Please bring in your PERMISSION SLIP and £8 for the A2 media studies TRIP before FRIDAY 6th OCTOBER.

Speak to me if you have any concerns.
Thanks!

Monday, 3 October 2011

Band Brand

This week's task is to CREATE your own BAND BRAND

à upload IMAGES of celebs / dresses / make up and styles / Youtube clips and upload onto your blog
à How are you marketing your artist?
à What is the demongraphics of your audience? How will you appeal to them?
à mindmap ideas for your BAND NAME - research into other band names in your genre
à What is the THEME and STYLE of your video?
à Create a WORDLE of your branding ideas

DON'T FORGET to CONTINUE PREPARING for your
TREATMENT PITCH on
FRIDAY 14TH OCTOBER