Date for your diary…
FRIDAY 9TH DECEMBER
Final Cut Express Training p5-8
Jot down questions you want to ask
Tasks this Week
Start your own Theory Glossary. Add Hall's Theory (below)
Audience Positioning (Stuart Hall)
1.Create an ‘Audience Theory’ label on your blog
2.Upload notes on Hall’s theory
3.Write a questionnaire for audience feedback on your storyboard (see below for info)
Level 4 – Grade A – A*:
• Carry out the survey asking at least 15 people the questions you have prepared.
• Initially record the results of the questionnaire in a ‘tally’.
• Use creative methods of obtaining information: MySpace / YouTube / Twitter / Comments on Blog / filming respondents etc…
• Transform your results into an appropriate chart / graph.
• Discuss results from your target audience on your blog : ideas they’ve put forward / comments on whether your storyboard fits with your genre / ideas for camera angles etc.
• Each member of the group uploads their own results
Stuart Hall developed the concept of audience positioning as a result of examining news reports on industrial strikes.
He claimed that media representations established a framework for possible responses – this is like setting an agenda for issues to be raised with audiences.
The responses to an audience watching a media text would be likely to fall into
three main categories:
Audiences respond to the way narrative is constructed and adopt the points of view implied
Oppositional readings mean:
Audiences reject the way the narrative is constructed, question and challenge the points of view
implied
Negotiated readings mean:
Audiences partially accept the way the narrative is constructed but can see both points of view:
the dominant and oppositional readings
Aberrant readings
is an additional interpretation: where the text is read in a deviant and largely unanticipated
manner, the preferred reading not being recognised at all
