You can refer to Goodwin when answering Q1 in your Evaluation

Andrew Goodwin in his book Dancing in the Distraction Factory writes about what he defines as the characteristics of music videos.

How have you used Goodwin's definition of a music video as you've created your own video?

1. Music videos demonstrate genre characteristics

(e.g. stage performance in metal video, dance routine for boy/girl band)

2. There is a relationship between lyrics and visuals

(either illustrative, amplifying, contradicting)

3. There is a relationship between the music and visuals

4. The demands of the record label will include the need for lots of close ups of the artists and the artist may develop motifs which reoccur across their work (a visual style)

5. There is frequently reference to notion of looking (screens within screens, telescopes etc and particularly voyeuristic treatment of the female body) 

6. There is often intertextual reference (to films, TV  programmes, other music videos etc)

Several of you have mentioned 'The Gaze' in your analysis. Here's a reminder of theories

The Gaze

Extra-diegetic gaze, where the person depicted in the text looks at the spectator, such as an aside, or an acknowledgement of the “fourth wall”.

The camera's gaze which is the gaze of the camera, and is often equated to the director's gaze.

Intra-intra-diegetic gaze, such as Lady Gaga watching herself on TV screen in a music video

It has been proposed (principally by Laura Mulvey, 1975) that, because filmmakers are predominately male, the presence of women in film is often solely for the purposes of display (rather than for narrative purposes)

The purpose of this display, it is argued, is to facilitate a voyeuristic response in the spectators: which presumes a ‘male gaze’ (regardless of gender of spectator)

This ‘male gaze’ is one that, or may feel like, a powerful controlling gaze at the female on display

This female is effectively objectified and passive

Despite many subsequent detractions and revisions of ‘gaze theory,’ in its simplest form, is thought-provoking in the context of representation* in music videos

Andrew Goodwin argues that the female performer is frequently objectified in this fashion…

...often through a combination of camerawork and editing w fragmented body shots emphasising a sexualised treatment of the star.

 

The idea becomes more complex when we see the male body on display – the post-feminist ‘female gaze’ where women are no longer just objects of the look but exercise some power by looking at men as objects too.

 

Madonna, Open Your Heart

http://www.youtube.com/watch?v=p7JMXYoTj8I

 

 

 

 

 

 

 

 

 The idea of voyeurism is also frequently evident in music video through a system of screens within screens – characters watching performers or others on television, via webcams, as images on video camera screen or CCTV within the world of the narrative. 

 

 

 The proliferation of such motifs has

 reached a point where it has become almost an obsession in  music promos

George Michael: Outside

http://www.youtube.com/watch?v=nRWXFoqMOcc

Lady Gaga, Telephone

Machimima is the ‘homemade’ version: an example of one individual’s dedication to Gaga AND animation

 

 

 

 

In male performance videos too, the voyeuristic treatment of the female body is often apparent, with the use of dancers as adornments to the male star ego

50Cent/Snoop Dogg: P.I.M.P

http://www.youtube.com/watch?v=tRHXgMggRSQ

EASTER HOMEWORK

Nearly there...

Complete the 4 evaluation questions
See below for websites with Level 4 Evaluation examples:

http://petesmediablog.blogspot.co.uk/

http://ecsa2mediastudies.blogspot.co.uk/

http://latymermedia2010mvcharley.blogspot.co.uk/

http://getaheadocrmedia.blogspot.co.uk/2010/09/a2-blogs.html

Reminder: Music Videos need to be finished and on your blog by Friday.

Well done everyone. Your music vids are looking fantastic! Some great progress has been made - I'm so proud of you all!


Homework this week is to focus on using specific examples in the exam.

Take 15 print shots of your A2 music video/AS production

Select a minimum of 3 print shots for each exam topic:

·       Digital technology

·       Creativity

·       Post-production (editing)

·       Research and planning

·       Using conventions from real media texts

Around the outside of your print shots, annotate with notes relating to each exam topic:

• digital technology
• using conventions from real media texts
• creativity
• post production
• research and planning

This will give you clear and specific examples to use in your exam.

In your annotations use Media Terminology and make links to Theorists.

click here for Media Terminology reminder

Due in Friday 23rd March

DEADLINES

DEADLINES

• Friday 30th March: 3 weeks until music video finished
• Monday 12th March: 'Using conventions from real media texts' essay

What did you do?
How did you do it?
How did you use your skills?
All supported with examples

• Wednesday 14th March: EXAM PREP Collective Identity Trip - payment&permission slip needed
• Friday 16th March: Magazine Advert research and your version on blog

You have 3 weeks until your music video must be finished!! You need to be in O8 editing as much as pos in these last few weeks.

Also, reminder to hand in payment and permission slip to the office asap. Your Collective Identity trip is next Wednesday (14th March). A most valuable day when you meet the chief examiner. Don't miss out!

Final Deadline Dates Approach...

1) You have 4 WEEKS until your EDITING MUST be FINISHED: Friday 30th March

This deadline is FINAL and cannot be pushed back...

Make full use of O8: edit during free periods / lunchtimes and before and after school...

I do not want you to worry, but I do need you to take these deadlines seriously. Hard work now will pay off: you're working towards your golden ticket to your future...CHHEEEEESE.....but true!

2) If you have not already done so, please bring in your money and permission slip for the Collective Identity trip on Weds 14th March. See the office if you're unsure if you've paid already.

3) Magazine advert deadline: Friday16th March.
4) Audience theory and notes needs to be on blog by Easter (only 4 weeks away)

There is a lot to do in this final push before you leave school to sit your final A2 exams. Please ask me if you need any help / clarification on the above. I'm more than happy to mark any essays you've re-written or talk you through what's needed on your blog etc.

See you on Friday!

Half Term Editing

O8 will be open from 9am - 12 if you wish to edit during half term!

Please sign in at reception so we know you are on site

Two weeks to go until you need to finish filming...

FINAL WEEKS OF MEDIA STUDIES COURSE

OK all, here's a breakdown of our final weeks of Media Studies:


FILMING Deadline: Friday 24th February
(3 weeks incl. half term)

A2 MOCK: Friday 2nd March
(4 weeks incl. half term)

Music Video FINISHED: Friday 30th March
(8 weeks incl. half term)

You're all making good progress. Ensure you keep an eye on these timings though...

See you on Monday for Final Cut Express training. Bring any editing questions you want to ask.

Lastly, payment is due for your 'Collective Identity' Trip. £10 + permission slip. Speak to me if you have any concerns about the trip.

Collective Identity Trip

Permission letters + £8 for the Collection Identity Trip due in on Friday please!

Attend Ms Scott's Lesson as Normal Appointments Times for p7&8

Barnard, Alice	Friday 27th Jan	2.15pm
Bayram, Beste	Friday 27th Jan	2.20pm
Cutri, Valentina	Friday 27th Jan	2.25pm
Earney, Charlotte	Friday 27th Jan	2.30pm
Redgrave, Mollie	Friday 27th Jan	2.35pm
Hakligil, Yasemin	Friday 27th Jan	2.40pm
Lockwood, Katrina	Friday 27th Jan	2.45pm
Millett, Lucy	Friday 27th Jan	2.50pm
Moore, Joely	Friday 27th Jan	2.55pm
Neary, Natasha	Friday 27th Jan	3.00pm
Goddard, Lana	Friday 27th Jan	3.05pm
Walker, Andrea	Friday 27th Jan	3.10pm
Sutton, Millie	Friday 27th Jan	3.15pm

Task: answer the exam question: “Describe and evaluate your skills development in digital technology from AS to A2” DUE IN: MONDAY 6th FEBRUARY - on pen drive

* MEDIA MOCK: FRIDAY 2nd MARCH

* DEADLINE FOR FINAL MUSIC VIDEO: FRIDAY 30th MARCH

What could you discuss in an essay on Digital Technology?

•What software did you use? imovie, Final Cut Pro, Paint, Photoshop, wordle, prezi?

• What hardware and equipment was used? Cameras, Flips, MACs, PCs

• How do these interlink?

• What were the technical pros and cons of the software and hardware?

• Did you have any training EG CLC in Yr 12? Are you self-taught?

• Did you do any independent research into using technology? Where did you find this information? On the software itself or online – eg YouTube clip

EG imovie, Final Cut Pro

•  In what ways was technology used to create your final productions?

• In what ways did technology constrain or enable production?

• Blogs: your research into musicians’ websites and blogs. Have you used twitter to research musicians? Audience feedback – from Facebook, Twitter, blogs

• Photoshop and paint; excel – to create graphs/ meeting log

• Use of cameras, mobile phones to upload images

• Internet to source music videos: YouTube / music downloading sites

• Any other forms of technology?

* FINAL CUT EXPRESS TRAINING: MONDAY 6th FEB

Media Prefects

Joely, Beste, Andrea

Please can you have a general tidy up in O8 this week - paper / equipment / displays etc.
If you're unsure where things go or if you should throw anything away, don't! Just leave near under the window by the teacher's desk.

Any time before Friday is fine.
Many thanks

Tasks This Week

Well done everyone, you're making some good blogging and filming progress.

This week's tasks:
* FINISH your digipak - be prepared to talk the class through your digipak posts on Friday
* FINISH your creativity essay

“Describe and evaluate your creative skills development from AS foundation portfolio to A2 Advanced portfolio”

* LOOK at your YEAR 12 BLOG for ideas for your essay. EACH PARAGRAPH needs a POINT: what creative decision you made at AS; an EXAMPLE from your AS film, an EXPLANATION of how your creativity is BETTER at A2, with an EXAMPLE from your music video
* UPLOAD some audience feedback - ask your friends to watch your raw footage and comment on whether it suits your genre / ask for creative ideas for editing etc...
* FILM and EDIT

For Ms Scott:
* PLAN your essay
* Bring in a paper version of your essay(to be photocopied for other members of the class)
* Be PREPARED to discuss your plan in Friday's lesson

MilMol,



You may have to convert your footage - see info on the link.
http://www.youtube.com/watch?v=RYr5pex1qgk


Good luck with this weekend's filming.

See you on Mon

New Year Resolutions

Spring Term! Welcome back 

Hope you had a restful break. Following Friday's 'power chat' (?!) and receiving your shocking current grade levels, you need to ensure that you are working to your full potential in Media Studies. Make sure you collect the best possible Media Studies A level grade you can achieve in the summer.

Working hard now opens doors to your future plans

ps I am VERY excited about the filming already done by groups so far. Well done (and thanks for cheering me up after my despondent, worried moan)! 


Media Studies New Year Resolutions:
- meet up with your group at least twice a week outside lesson time
- blog at least every other day
- read The Guardian Media/Music online at least once a week
http://www.guardian.co.uk/media
- hand in essays on time
- come to the media room to edit during free periods/before&after school
Some Scary Dates...
13 weeks =                  Time left at school          
26 lessons =               Lessons left in school      
9 weeks =                      Time until you hand in your final music video, digipak and magazine advert